PEDRO GABBAY

Creative Director for Nubank and Uber.
Art Direction & Design based in São Paulo, Brazil.
Italian citizenship and passport holder.

CURRENT

Since 2024, I have been
working as Creative Director
at Wieden + Kennedy São Paulo.

PAST EXPERIENCE

DAVID Madrid, F/Nazca,
Africa DDB, CUBOCC,
McGarryBowen.

CLIENTS I'VE WORKED WITH

Throughout my career, I've had the previlege to collaborate with major brands and top-tier
advertisers like Nike, Facebook, Twitter, Burger King, Activision, The Coca-Cola Company,
Airbnb, Google, Danone, Dove, Netflix, ABInbev (Guaraná Antarctica, Budweiser, Brahma,
Skol, Corona), ESPN, Uber, Nubank, Mondelez (Milka, Lacta), Samsung, HBO, Delta Airlines,
Itaú, Procter & Gamble, Unilever, Brazilian Creative Club, and many more.

RECOGNITION

^{Cannes Lions}

Gold - Cannes Lions 2022 ^OutdoorActivision "Scratchboards"
Silver - Cannes Lions 2022 ^DirectActivision "Scratchboards"
Bronze - Cannes Lions 2023 ^MediaTwitter "Twitter Scarves"
Bronze - Cannes Lions 2022 ^{Brand Experience}Activision "Scratchboards"
Bronze - Cannes Lions 2017 ^{Print & Publishing} Guaraná Antarctica "The Book of Wara'ná"
Bronze - Cannes Lions 2016 ^{Design (Promotional Item)} ESPN "Kobe's Rules Book"
Bronze - Cannes Lions 2016 ^{Design (Typography: Print & Editorial)} ESPN "Kobe's Rules Book"
Delegate - Cannes Young Lions 2018 ^{Design Competition} Brazilian Representative

^D&AD
Graphite Pencil - D&AD 2017 ^Direct ESPN "Kobe's Rules Book"
Wood Pencil - D&AD 2023 ^Direct Activision "Scratchboards"
Wood Pencil - D&AD 2023 ^ExperentialActivision "Scratchboards"
Wood Pencil - D&AD 2023 ^GamingActivision "Scratchboards"

^{One Show}
Most Awarded Art Director in Spain - One Show 2023
Gold - One Show 2023 ^Gaming Activision "Scratchboards"
Bronze - One Show 2023 ^Direct Activision "Scratchboards"
Bronze - One Show 2023 ^{Out of Home} Activision "Scratchboards"
Bronze - One Show 2023 ^{Brand Identity}DAVID Agency "New ID"

^ADC
Gold - Art Directors Club 2017 ^{Book Design} ESPN "Kobe's Rules Book"

^{Clio Awards}
Grand Prix - Clio Awards 2024 ^Design United Nations "The Drop Store"
Grand Prix - Clio Sports 2017 ^{Medium Design} ESPN "Kobe's Rules Book"
Gold - Clio Awards 2023 ^DirectActivision "Scratchboards"
Gold - Clio Awards 2022 ^{Entertainment: Games}Activision "Scratchboards"
Silver - Clio Awards 2023 ^{Branded Content}Activision "Scratchboards"
Silver - Clio Awards 2023 ^DesignActivision "Scratchboards"
Silver - Clio Awards 2022 ^{Entertiainment: Games}Activision "Scratchboards"
Bronze - Clio Awards 2023 ^{Out Of Home}Activision "Scratchboards"
Bronze - Clio Awards 2023 ^{Experience & Activation}Activision "Scratchboards"
Bronze - Clio Awards 2022 ^{Film Craft}Facebook "Deaf Hoops"

^{London International Awards}
Gold - LIA Awards 2023 ^DesignDAVID ID "New ID"
Gold - LIA Awards 2022 ^{Ambient & Activation}Activision "Scratchboards"
Silver - LIA Awards 2023 ^DesignUnited Nations "The Drop Store"

^{El Ojo}
Gold - El Ojo 2016 ^{Design (Editorial)} ESPN "Kobe's Rules Book"
Silver - El Ojo 2022 ^OutdoorActivison "Scratchboards"

^{El Sol}
Gold - El Sol 2023 ^DigitalTwitter "Tweet Scarves"
Gold - El Sol 2023 ^DigitalBurger King feat. BZRP "Bizarrap Meal"
Silver - El Sol 2023 ^DesignBurger King feat. BZRP "Bizarrap Meal"
Silver - El Sol 2023 ^AudioBurger King feat. BZRP "Bizarrap Meal"
Silver - El Sol 2022 ^DesignActivision "Scratchboards"
Silver - El Sol 2022 ^ActivationActivision "Scratchboards"
Bronze - El Sol 2023 ^OutdoorBurger King feat. BZRP "Bizarrap Meal"
Bronze - El Sol 2023 ^MediaBurger King feat. BZRP "Bizarrap Meal"
Bronze - El Sol 2023 ^DesignDAVID Agency "New ID"
Bronze - El Sol 2023 ^DigitalBurger King "Home Of The Ghosts"

^{C de C}
Silver - C de C 2023 ^DirectActivision "Scratchboards"
Bronze - C de C 2023 ^DigitalBurger King "Home Of The Ghosts"

^Eurobest
Grand Prix - Eurobest 2024 ^Design United Nations "The Drop Store"

^{Andy Awards}
Gold - Andy Awards 2022 ^IdeaActivision "Scratchboards"
Gold- Andy Awards 2022 ^CraftActivision "Scratchboards"

^{Clube de Criação}Gold - Clube de Criação 2021 ^Media Facebook "Coming Out"
Gold - Clube de Criação 2021 ^Film Facebook "Coming Out"
Gold - Clube de Criação 2017 ^Design Guaraná Antarctica "The Book of Wara'ná"
Gold - Clube de Criação 2017 ^Illustration Guaraná Antarctica "The Book of Wara'ná"
Silver - Clube de Criação 2021 ^Media Facebook "Coming Out"
Silver - Club de Criação 2017 ^Design ESPN "Kobe's Rules Book"
Silver - Club de Criação 2020 ^Photography Facebook Somos Exhibition
Bronze - Clube de Criação 2021 ^{Film Direction}Facebook "Coming Out"
Bronze - Clube de Criação 2021 ^SoundtrackFacebook "Coming Out"
Bronze - Clube de Criação 2017 ^Direct Guaraná Antarctica "The Book of Wara'ná"
In Book - Clube de Criação 2018 ^DesignNike Mexico "Sin Frío"
In Book - Clube de Criação 2018 ^DesignGuaraná Antarctica "Rebrand"
In Book - Clube de Criação 2020 ^DesignClube de Criação "New ID"
In Book - Clube de Criação 2020 ^{Art Direction}Clube de Criação "New ID"
In Book - Clube de Criação 2020 ^{Art Direction}Clube de Criação "New ID"
In Book - Clube de Criação 2020 ^FashionNike "Confined Craziness"
In Book - Clube de Criação 2020 ^SnacksLacta "Dad and Daughter"

^{Wave Festival}
Grand Prix - Wave Festival 2017 ^Design ESPN "Kobe's Rules Book"

^{Profissionais do Ano}

Finalist - Profissionais do Ano 2021 ^Campaign Rappi "Everything I Do"
Finalist - Profissionais do Ano 2020 ^Campaign Facebook "Coming Out"

^{Bonus Track}
Shortlists on D&AD, Cannes Lions, One Show, Vimeo Staff Picks, among others.

pppgggg

Cannes Lions

Profissionais do Ano

^{Cannes Lions}

^{Profissionais do Ano}