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	<title>Pedro Gabbay - Selected Works</title>
	<link>https://pg.works</link>
	<description>Pedro Gabbay - Selected Works</description>
	<pubDate>Tue, 05 May 2026 15:52:16 +0000</pubDate>
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		<title>Index</title>
				
		<link>https://pg.works/Index</link>

		<pubDate>Tue, 05 May 2026 15:52:16 +0000</pubDate>

		<dc:creator>Pedro Gabbay - Selected Works</dc:creator>

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		<title>Scratchboards</title>
				
		<link>https://pg.works/Scratchboards</link>

		<pubDate>Tue, 05 May 2026 15:45:29 +0000</pubDate>

		<dc:creator>Pedro Gabbay - Selected Works</dc:creator>

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	ACTIVISIONSCRATCHBOARDSDAVID, 2022



	Tony Hawk's Pro Skater inspired a generation of gamers to start skating in real life. But how can you inspire a new generation of skaters to start playing the game? To promote the remastered version of the game on its 20th anniversary, we created limited-edition decks that worked just like lottery scratch cards. The more you skate, the more you scratch your deck. That’s the whole idea behind our campaign. In collaboration with Birdhouse, Activision have launched a promo where skaters just need to slide the boards to find the codes beneath the paint and redeem different Tony Hawk’s Pro Skater 1+2 prizes. Co-designed with Birdhouse Skateboards, the boards - printed with a double layer technique – came with discount codes for the game hidden beneath the paint. Only a few hours after the launch, more than 8.000 skaters had pre-ordered their Scratch Boards on social media.


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	<item>
		<title>Book of Waraná</title>
				
		<link>https://pg.works/Book-of-Warana</link>

		<pubDate>Tue, 05 May 2026 15:45:33 +0000</pubDate>

		<dc:creator>Pedro Gabbay - Selected Works</dc:creator>

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	GUARANÁ ANTARCTICABOOK OF WARA'NÁF/NAZCA, 2016
	Brazil's most famous soda is actually made out of an exotic fruit only cultivated in the climatic conditions of the amazon, the guaraná. Every once in a year, hundreds of hands come together for its harvest – a tradition inherited from the sateré-maué tribe that goes back centuries, and carefully replicated by antarctica for at least 95 years. To celebrate the decades of this tradition, we decided to immortalize it in a book. The book of wara’ná – the fruit’s indigenous name – was entirely made by hand, in the same way that the sateré-maué tribe has always harvested. Cover, binding, illustrations, copy: everything in the 250 copies was miniciously handmade to depict their magical history, place and culture. A whole integrated campaign was built upon this piece, which included facebook canvas, posters, hotsite, tv movie, an exhibition and the launch of a new commemorative pack.

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		<title>DAVID Rebrand</title>
				
		<link>https://pg.works/DAVID-Rebrand</link>

		<pubDate>Tue, 05 May 2026 15:45:35 +0000</pubDate>

		<dc:creator>Pedro Gabbay - Selected Works</dc:creator>

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	DAVIDNew IdentityDAVID, 2022

	DAVID has grown and changed a lot since it was first created ten years ago. An amazing journey that took the agency from one small office to a creative powerhouse with six offices on three continents and a remarkable portfolio of work and awards. From a graphic design standpoint, the old log was inaccurate as it was based on the story of a single individual.
In order to celebrate our 10th birthday, we decided to update both the design and the story behind the logo. We decided to put the spotlight on what matters most to DAVID. Not the founder or the successes we’ve had, but the 350+ people that made, and continue to make, the agency what it is today. Cause DAVID is a collective story, not an individual one. We made a brand new identity with an adaptable logo, in which every employee has their own version, with their profile integrated into the letter D of the logo. The visual development also included a brand new taylor made typography, the DAVID Headline, which is featured in the logo and throughout the corporate material. It was made in partnership with Will Cega, a gifted brazilian designer, which lend all of his talent creating and coming up with this new font. The new ID is a clear way to highlight the importance of the work they do every day, and also to make each one feel a little more ownership of the agency and the work. DAVID's identity is modern, smart and gives an emotional new version of the agency, what it stands for, and who it is. Because our company is not just a name on the door. It’s the people behind it, that make it come alive.


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</description>
		
	</item>
		
		
	<item>
		<title>Coming Out</title>
				
		<link>https://pg.works/Coming-Out</link>

		<pubDate>Tue, 05 May 2026 15:45:47 +0000</pubDate>

		<dc:creator>Pedro Gabbay - Selected Works</dc:creator>

		<guid isPermaLink="true">https://pg.works/Coming-Out</guid>

		<description>
	FACEBOOK
COMING OUT
W+K, 2020


	Few moments are as important in the life of an LGBTQIA+ person as the moment they come out for the first time. It takes courage, trust and a safe place, where there are people who are like you, understand you and support you. Coming Out is a music video aired on national TV starrng LGBTQIA+ Facebook Groups members in different coming out publicly for the first time. People, who by sharing experiences in the Groups, found the strength in each other to come out together to the rest of the world. Their freedom resonated loud and clear, and this campaign set out to prove the value of Facebook Groups with a simple yet powerful belief: we are more when we are together.&#38;nbsp;Selected as one of the 20 best campaigns in Brazil in 2020 by brazilian specialized press. 473 MM impacts, 327 MM views, 7 MM PR impacts.














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</description>
		
	</item>
		
		
	<item>
		<title>Kobe's Rules Book</title>
				
		<link>https://pg.works/Kobe-s-Rules-Book</link>

		<pubDate>Tue, 05 May 2026 15:45:49 +0000</pubDate>

		<dc:creator>Pedro Gabbay - Selected Works</dc:creator>

		<guid isPermaLink="true">https://pg.works/Kobe-s-Rules-Book</guid>

		<description>
	ESPNKOBE'S RULES BOOKAFRICA, 2016
	To honour the man who didn’t play by the book, we turned NBA’s Rules Book into Kobe’s Rules Book After 20 years in NBA, Kobe Bryant retired To celebrate his legacy, ESPN made a unique gift. NBA’s Rules Book was completely transformed by painting, illustration, stencil, collage and needlework. Each page represents an important moment of Kobe’s career, such as his 81-point game, his records and his 5 championship rings. We created 24 books. 23 to NBA lovers. 1 to Kobe.





&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/67f3392b522212753fc3821d8c471a9f24c0556939644d4c43b983195544c35b/kobe-thumb.gif" data-mid="247891134" border="0"  src="https://freight.cargo.site/w/1000/i/67f3392b522212753fc3821d8c471a9f24c0556939644d4c43b983195544c35b/kobe-thumb.gif" /&#62;
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</description>
		
	</item>
		
		
	<item>
		<title>Uberlandia</title>
				
		<link>https://pg.works/Uberlandia</link>

		<pubDate>Tue, 05 May 2026 15:45:41 +0000</pubDate>

		<dc:creator>Pedro Gabbay - Selected Works</dc:creator>

		<guid isPermaLink="true">https://pg.works/Uberlandia</guid>

		<description>
	UBER
UBERLÂNDIAW+K, 2025

	In modern football, everything has a price. Brands choose a team, buy their naming rights and change everything – even the team's name. Clubs get rich. Fans get mad. When Uber entered football, they followed suit: bought the naming rights to a century-old, 4th division Brazilian team and changes sponsorships as we know them.&#38;nbsp;By turning a historical coincidence with a 100-year-old brazilian fourth-division club into an idea, Uberlândia became Uberlândia, the first naming rights deal without the naming wrongs.




&#60;img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/8c393e5d0bd9f16ec89933b6c16c8772c451aa55bad9757b531eb6209c14e3cd/uberlandia-thumb3.gif" data-mid="247891113" border="0"  src="https://freight.cargo.site/w/900/i/8c393e5d0bd9f16ec89933b6c16c8772c451aa55bad9757b531eb6209c14e3cd/uberlandia-thumb3.gif" /&#62;




  
  



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</description>
		
	</item>
		
		
	<item>
		<title>Meet &#38; Greet</title>
				
		<link>https://pg.works/Meet-Greet</link>

		<pubDate>Tue, 05 May 2026 15:45:52 +0000</pubDate>

		<dc:creator>Pedro Gabbay - Selected Works</dc:creator>

		<guid isPermaLink="true">https://pg.works/Meet-Greet</guid>

		<description>NUBANK
MEET &#38;amp; GREET
W+K, 2025



	Exploring the concept “With Nu, you’re in,” the campaign highlights how Nubank’s financial products help make experiences possible — from the simplest moments to the most unforgettable ones. Starring Tom Felton, who played Draco Malfoy in the Harry Potter series, we brought this idea to life through the story of Bruna, a huge Tom fan living in a remote town who decides to embark on an adventure in pursuit of her dream: traveling to the big city for a chance to meet her idol at a comic convention.
    

  
  













&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/10fe9d1a7bb983c0fa6fcaf5289503d4c8e12a5af24eeb95373f2d387dd86b68/nubank-e-tom-felton-harry-potter-03.jpg" data-mid="248800502" border="0"  src="https://freight.cargo.site/w/1000/i/10fe9d1a7bb983c0fa6fcaf5289503d4c8e12a5af24eeb95373f2d387dd86b68/nubank-e-tom-felton-harry-potter-03.jpg" /&#62;
&#60;img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/cf91996bee7d5a4fefec0ad171712b3d68b4baf7ed0dab1478acce321d56a3d5/Image-356c9e1e-a73d-4ebc-92b6-a28c4d827662.gif" data-mid="248800537" border="0"  src="https://freight.cargo.site/w/480/i/cf91996bee7d5a4fefec0ad171712b3d68b4baf7ed0dab1478acce321d56a3d5/Image-356c9e1e-a73d-4ebc-92b6-a28c4d827662.gif" /&#62;






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&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6a4eda594ae76936daefb7b721a9fee548c0b755605158ef1c2b98534f086a20/tom01.jpg" data-mid="248800540" border="0"  src="https://freight.cargo.site/w/1000/i/6a4eda594ae76936daefb7b721a9fee548c0b755605158ef1c2b98534f086a20/tom01.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Deafhoops</title>
				
		<link>https://pg.works/Deafhoops</link>

		<pubDate>Tue, 05 May 2026 15:45:57 +0000</pubDate>

		<dc:creator>Pedro Gabbay - Selected Works</dc:creator>

		<guid isPermaLink="true">https://pg.works/Deafhoops</guid>

		<description>
	FACEBOOKDEAFHOOPSW+K, 2021


	Spot for Facebook US as part of the campaign "Take on anything with Facebook Groups."
This film showcases authentic deaf basketball players immersed in their natural environments and routines. Drawing inspiration from the community of "DeafHoops," a Facebook group with over 2,000 members, the narrative unfolds with genuine moments and stories, capturing the spirit of connection and empowerment fostered by Facebook Groups. This project was a collaborative effort between WK Portland + WK São Paulo.



&#60;img width="780" height="384" width_o="780" height_o="384" data-src="https://freight.cargo.site/t/original/i/b945bed666cbd76e7c847964b8713326f8bfb1540ad10d9fd901c53396a4f826/deaf-hoops05.gif" data-mid="247891218" border="0"  src="https://freight.cargo.site/w/780/i/b945bed666cbd76e7c847964b8713326f8bfb1540ad10d9fd901c53396a4f826/deaf-hoops05.gif" /&#62;
&#60;img width="640" height="315" width_o="640" height_o="315" data-src="https://freight.cargo.site/t/original/i/500157942d8400e9cd6bab68bc04d66784784e09fa5736d2db74b920aeea809c/deaf-hoops04.gif" data-mid="247891217" border="0"  src="https://freight.cargo.site/w/640/i/500157942d8400e9cd6bab68bc04d66784784e09fa5736d2db74b920aeea809c/deaf-hoops04.gif" /&#62;

&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/1eeb5bf8fe4fd1604106614f0375836ad2ff3084ef37b9f29ffcb86d8c6a2cad/deaf-hoops.jpg" data-mid="247891214" border="0"  src="https://freight.cargo.site/w/1000/i/1eeb5bf8fe4fd1604106614f0375836ad2ff3084ef37b9f29ffcb86d8c6a2cad/deaf-hoops.jpg" /&#62;


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</description>
		
	</item>
		
		
	<item>
		<title>Nubanc by Matt LeBlanc</title>
				
		<link>https://pg.works/Nubanc-by-Matt-LeBlanc</link>

		<pubDate>Tue, 05 May 2026 15:45:59 +0000</pubDate>

		<dc:creator>Pedro Gabbay - Selected Works</dc:creator>

		<guid isPermaLink="true">https://pg.works/Nubanc-by-Matt-LeBlanc</guid>

		<description>
	NUBANKNUBANC BY MATT LEBLANCW+K, 2024



	










10 years ago, 









Nubank set out to disrupt the banking industry and reinvent financial services to everyone in Latin America. Its grown from a tiny startup to the 2nd largest digital bank in the world, servicing 110M people who chose Nubank for its disruptive DNA but were using just a fraction of its full portfolio of products.
So to remind people that using everything Nubank has to offer is the smarter choice, we took an approach that was going all the way... stupid. We partnered with one of pop culture’s most iconic franchises, and Brazil’s all-time favorite show: Friends. But instead of promoting our own bank, we let one of the show’s most clueless characters create a new one: Nubanc, with a C. A fictional bank with the easiest, most transparent, and smartest suite of products a clueless sitcom character could ever dream of.
Everything created for the fictional Nubanc was, in fact, very real — and available in the actual Nubank app.
By tapping into pop culture, we found a direct shortcut to people’s hearts and showed everything Nubank has to offer in the way fans love most: through entertainment. From a six-minute short film to a TV game show, and even the first Friends Experience in Latin America, Nubank leaned into the love of the fandom to disrupt its industry once again. Nubank didn’t just become the bank people searched for the most. It became both banks. In the end, the not-so-smart idea of creating a fictional bank to get people talking about the real one turned out to be the smartest choice after all.

















&#60;img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/74cb6687d59cf7248aa3259999f5f08d06f4b0b73d0b41d2b0e06f9df5e933a5/Nubank_LeBlanc_Hero_1920x1080.gif" data-mid="247891270" border="0"  src="https://freight.cargo.site/w/1000/i/74cb6687d59cf7248aa3259999f5f08d06f4b0b73d0b41d2b0e06f9df5e933a5/Nubank_LeBlanc_Hero_1920x1080.gif" /&#62;

&#60;img width="1318" height="588" width_o="1318" height_o="588" data-src="https://freight.cargo.site/t/original/i/332ffb09f236fd98a548bd3755f606bc682983b11c1c47f1dbe393c88e8e22d7/1_sZEQ5lws-T-ka-QG0oshTg.gif" data-mid="248798802" border="0"  src="https://freight.cargo.site/w/1000/i/332ffb09f236fd98a548bd3755f606bc682983b11c1c47f1dbe393c88e8e22d7/1_sZEQ5lws-T-ka-QG0oshTg.gif" /&#62;



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&#60;img width="900" height="506" width_o="900" height_o="506" data-src="https://freight.cargo.site/t/original/i/fdf1ed49e99db3430845ffc210c6fbc371c7b4965319a9a46e1c71d35183dfea/gif-matt02.gif" data-mid="248798971" border="0"  src="https://freight.cargo.site/w/900/i/fdf1ed49e99db3430845ffc210c6fbc371c7b4965319a9a46e1c71d35183dfea/gif-matt02.gif" /&#62;
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