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CORONA CERO
BE IN THE MOMENT
DAVID, 2022


Meditation is a rising trend in the UK. Since 2019, meditation app users in the UK have increased 86%. So, Corona decided to tap into this trend to promote the new alcohol-free Corona Cero. Mimicking the recognizable tone of the app’s narration and giving it a humorous twist, it shows consumers that, being a non-alcoholic beverage, Corona Cero can help you be in the moment.







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