I'm a brazilian–italian creative
director, art director and designer. Based in São Paulo, Brazil.
Since 2024, I have been working at Wieden + Kennedy São Paulo as Creative Director.
![]()
Since 2024, I have been working at Wieden + Kennedy São Paulo as Creative Director.
I’m Pedro, a multidisciplinary brazilian-italian creative director, art director and designer passionate about conceptual thinking and a craft-driven approach to design, storytelling, and brand building.
Well, I guess it all certainly began sometime in the year 2000, when I discovered Microsoft Paint on my parents’ computer. I knew that after that, there would be no turning back.
Now, after all these time, I can't say it wasn't a path worth taking.
Currently based in São Paulo, I’ve built an international career working across some of the world’s most respected agencies, including Wieden+Kennedy, DAVID, Africa DDB, and F/Nazca Saatchi & Saatchi.
Throughout my journey, I was honored enough to contribuite to high-impact campaigns for global brands such as Nike, Uber, Activision, Burger King, Meta, Nubank, and AB InBev, among others. My work has crossed multiple disciplines, from editorial design and brand identity systems to integrated campaigns and digital storytelling, always seeking to provoke - through craft, innovation, or simply a good story.
Some of my projects and ideas have been recognized at major international and regional festivals, including the Cannes Lions International Festival of Creativity, the Clio Awards, D&AD Awards, El Ojo de Iberoamérica, London International Awards, Effies, and others, accumulating dozens of distinctions across categories such as design, art direction, and integrated campaigns.
Beyond all the work stuff, I’m passionate about football, vintage analog instruments, typography, music writing, mid-century furniture, ancestry studies, movie props, scandinavian cinema, online chess, flat white coffee, cats, and dogs.
I also run Standalone Research Labs™, a space where I dive deep into vintage aesthetics and culture, while having fun creating retrofuturist-inspired music and image-making software. I’m currently working on launching its website and the first batch of products.
So, if you feel we should chat, please write me at pedsav@me.com
Well, I guess it all certainly began sometime in the year 2000, when I discovered Microsoft Paint on my parents’ computer. I knew that after that, there would be no turning back.
Now, after all these time, I can't say it wasn't a path worth taking.
Currently based in São Paulo, I’ve built an international career working across some of the world’s most respected agencies, including Wieden+Kennedy, DAVID, Africa DDB, and F/Nazca Saatchi & Saatchi.
Throughout my journey, I was honored enough to contribuite to high-impact campaigns for global brands such as Nike, Uber, Activision, Burger King, Meta, Nubank, and AB InBev, among others. My work has crossed multiple disciplines, from editorial design and brand identity systems to integrated campaigns and digital storytelling, always seeking to provoke - through craft, innovation, or simply a good story.
Some of my projects and ideas have been recognized at major international and regional festivals, including the Cannes Lions International Festival of Creativity, the Clio Awards, D&AD Awards, El Ojo de Iberoamérica, London International Awards, Effies, and others, accumulating dozens of distinctions across categories such as design, art direction, and integrated campaigns.
Beyond all the work stuff, I’m passionate about football, vintage analog instruments, typography, music writing, mid-century furniture, ancestry studies, movie props, scandinavian cinema, online chess, flat white coffee, cats, and dogs.
I also run Standalone Research Labs™, a space where I dive deep into vintage aesthetics and culture, while having fun creating retrofuturist-inspired music and image-making software. I’m currently working on launching its website and the first batch of products.
So, if you feel we should chat, please write me at pedsav@me.com
CLIENTS I'VE WORKED WITH
Throughout my career, I’ve had the privilege of collaborating with some of the world’s most influential brands and top-tier advertisers, including Google, Meta, Nike, Netflix, Coca-Cola, Samsung, Unilever, Procter & Gamble, Burger King, Airbnb, Uber, X, Activision, HBO, Delta Air Lines, AB InBev (Budweiser, Corona, Brahma, Skol, and Guaraná Antarctica), Nubank, Itaú, Danone, Dove, Mondelez (Milka and Lacta), ESPN, O Boticário, The United Nations, the Brazilian Creative Club, and many more.
PAST EXPERIENCE
DAVID Madrid
Wieden + Kennedy
F/Nazca
Africa DDB
FlagCX (Currently Droga5 Brasil)
McGarryBowen
Throughout my career, I’ve had the privilege of collaborating with some of the world’s most influential brands and top-tier advertisers, including Google, Meta, Nike, Netflix, Coca-Cola, Samsung, Unilever, Procter & Gamble, Burger King, Airbnb, Uber, X, Activision, HBO, Delta Air Lines, AB InBev (Budweiser, Corona, Brahma, Skol, and Guaraná Antarctica), Nubank, Itaú, Danone, Dove, Mondelez (Milka and Lacta), ESPN, O Boticário, The United Nations, the Brazilian Creative Club, and many more.
PAST EXPERIENCE
DAVID Madrid
Wieden + Kennedy
F/Nazca
Africa DDB
FlagCX (Currently Droga5 Brasil)
McGarryBowen
Throughout my career, I have been lucky and honored to be recognized by some of the most prestigious creative awards and accolades out there.
In all of the credits listed on the side, my role was Creative Director or Creative Art Director, except where otherwise noted.
In all of the credits listed on the side, my role was Creative Director or Creative Art Director, except where otherwise noted.
RECOGNITION
Cannes Lions - Gold, 2026 Social Media, Uber "Uberlândia E.C."
Cannes Lions - Gold, 2022 Outdoor, Activision “Scratchboards”
Cannes Lions - Silver, 2022 Direct, Activision “Scratchboards”
Cannes Lions - Bronze, 2023 Media, Twitter “Twitter Scarves”
Cannes Lions - Bronze, 2022 Brand Experience, Activision “Scratchboards”
Cannes Lions - Bronze, 2017 Print & Publishing, Guaraná Antarctica “The Book of Wara'ná”
Cannes Lions - Bronze, 2016 Design (Promotional Item), ESPN “Kobe's Rules Book”
Cannes Lions - Bronze, 2016 Design (Typography: Print & Editorial), ESPN “Kobe's Rules Book”
Cannes Lions - Grand Prix, 2023 PR, Dove "Turn Your Back" (Credited as Designer)
Cannes Lions - Delegate, 2018 Young Lions Design Competition, Brazilian Representative
D&AD - Graphite Pencil, 2017 Direct, ESPN “Kobe's Rules Book”
D&AD - Wood Pencil, 2023 Direct, Activision “Scratchboards”
D&AD - Wood Pencil, 2023 Experiential, Activision “Scratchboards”
D&AD - Wood Pencil, 2023 Gaming, Activision “Scratchboards”
One Show - Most Awarded Art Director in Spain, 2023
One Show - Gold, 2023 Gaming, Activision “Scratchboards”
One Show - Bronze, 2023 Direct, Activision “Scratchboards”
One Show - Bronze, 2023 Out of Home, Activision “Scratchboards”
One Show - Bronze, 2023 Brand Identity, DAVID Agency “New ID”
ADC - Gold, 2017 Book Design, ESPN “Kobe's Rules Book”
Clio Awards - Grand Prix, 2024 Design, United Nations “The Drop Store”
Clio Awards - Grand Prix, 2017 Clio Sports Medium Design, ESPN “Kobe's Rules Book”
Clio Awards - Gold, 2024 Design, United Nations "The Drop Store"
Clio Awards - Gold, 2023 Direct, Activision “Scratchboards”
Clio Awards - Gold, 2022 Entertainment: Games, Activision “Scratchboards”
Clio Awards - Silver, 2023 Branded Content, Activision “Scratchboards”
Clio Awards - Silver, 2023 Design, Activision “Scratchboards”
Clio Awards - Silver, 2022 Entertainment: Games, Activision “Scratchboards”
Clio Awards - Bronze, 2023 Out Of Home, Activision “Scratchboards”
Clio Awards - Bronze, 2023 Experience & Activation, Activision “Scratchboards”
Clio Awards - Bronze, 2022 Film Craft, Facebook “Deaf Hoops”
London International Awards - Gold, 2023 Design, DAVID ID “New ID”
London International Awards - Gold, 2022 Ambient & Activation, Activision “Scratchboards”
London International Awards - Silver, 2023 Design, United Nations “The Drop Store”
El Ojo - Gold, 2016 Design (Editorial), ESPN “Kobe's Rules Book”
El Ojo - Silver, 2022 Outdoor, Activision “Scratchboards”
El Ojo - Bronze, 2025 Efficacy, Nubank "Nubanc by Matt LeBlanc"
El Sol - Gold, 2023 Digital, Twitter “Tweet Scarves”
El Sol - Gold, 2023 Digital, Burger King feat. BZRP “Bizarrap Meal”
El Sol - Silver, 2023 Design, Burger King feat. BZRP “Bizarrap Meal”
El Sol - Silver, 2023 Audio, Burger King feat. BZRP “Bizarrap Meal”
El Sol - Silver, 2022 Design, Activision “Scratchboards”
El Sol - Silver, 2022 Activation, Activision “Scratchboards”
El Sol - Bronze, 2023 Outdoor, Burger King feat. BZRP “Bizarrap Meal”
El Sol - Bronze, 2023 Media, Burger King feat. BZRP “Bizarrap Meal”
El Sol - Bronze, 2023 Design, DAVID Agency “New ID”
El Sol - Bronze, 2023 Digital, Burger King “Home Of The Ghosts”
C de C - Silver, 2023 Direct, Activision “Scratchboards”
C de C - Bronze, 2023 Digital, Burger King “Home Of The Ghosts”
Eurobest - Grand Prix, 2024 Design, United Nations “The Drop Store”
Andy Awards - Gold, 2022 Idea, Activision “Scratchboards”
Andy Awards - Gold, 2022 Craft, Activision “Scratchboards”
Clube de Criação - Gold, 2024 Radio, Uber "Neverlate Squad"
Clube de Criação - Gold, 2021 Media, Facebook “Coming Out”
Clube de Criação - Gold, 2021 Film, Facebook “Coming Out”
Clube de Criação - Gold, 2017 Design, Guaraná Antarctica “The Book of Wara'ná”
Clube de Criação - Gold, 2017 Illustration, Guaraná Antarctica “The Book of Wara'ná”
Clube de Criação - Silver, 2025 Copywriting, Nubank "Nubanc by Matt LeBlanc"
Clube de Criação - Silver, 2025 Celebrity and Creator's Use, Nubank "Nubanc by Matt LeBlanc"
Clube de Criação - Silver, 2024 Original Soundtrack, Uber "Neverlate Squad"
Clube de Criação - Silver, 2021 Media, Facebook “Coming Out”
Clube de Criação - Silver, 2020 Photography, Facebook Somos Exhibition
Clube de Criação - Silver, 2017 Design, ESPN “Kobe's Rules Book”
Clube de Criação - Bronze, 2025 TV and Cinema Content, Nubank "Nubanc by Matt LeBlanc"
Clube de Criação - Bronze, 2025 Public Relations, Nubank "Nubanc by Matt LeBlanc"
Clube de Criação - Bronze, 2025 Branded Content, Nubank "Nubanc by Matt LeBlanc"
Clube de Criação - Bronze, 2021 Film Direction, Facebook “Coming Out”
Clube de Criação - Bronze, 2021 Soundtrack, Facebook “Coming Out”
Clube de Criação - Bronze, 2017 Direct, Guaraná Antarctica “The Book of Wara'ná”
Clube de Criação - In Book, 2025 Integrated, Nubank "Nubanc by Matt LeBlanc"
Clube de Criação - In Book, 2025 Social Media, Nubank "Nubanc by Matt LeBlanc"
Clube de Criação - In Book, 2025 Best Film Direction, Nubank "Meet & Greet"
Clube de Criação - In Book, 2025 Best Editing, Nubank "Meet & Greet"
Clube de Criação - In Book, 2020 Design, Clube de Criação “New ID”
Clube de Criação - In Book, 2020 Art Direction, Clube de Criação “New ID”
Clube de Criação - In Book, 2020 Art Direction, Clube de Criação “New ID”
Clube de Criação - In Book, 2020 Fashion, Nike “Confined Craziness”
Clube de Criação - In Book, 2020 Snacks, Lacta “Dad and Daughter”
Clube de Criação - In Book, 2018 Design, Nike Mexico “Sin Frío”
Clube de Criação - In Book, 2018 Design, Guaraná Antarctica “Rebrand”
Effie Awards Latam - Silver, 2025 Branded Content, Nubank "Nubanc by Matt LeBlanc"
Effie Awards Latam - Silver, 2025 Influencial Marketing, Nubank "Nubanc by Matt LeBlanc"
Effie Awards Latam - Silver, 2025 Financial Services, Nubank "Nubanc by Matt LeBlanc"
Effie Awards Latam - Silver, 2025 Entertainment, Nubank "Nubanc by Matt LeBlanc"
Effie Awards Latam - Bronze, 2025 Branded Content, Nubank "Nubanc by Matt LeBlanc"
Effie Awards Latam - Bronze, 2025 Branded Content Services, Nubank "Nubanc by Matt LeBlanc"
Effie Awards Latam - Bronze, 2025 Social Networks, Nubank "Nubanc by Matt LeBlanc"
Effie Awards Latam - Bronze, 2025 Sustained Success, Nubank "N Possibilidades"
Wave Festival - Grand Prix, 2017 Design, ESPN “Kobe's Rules Book”
Profissionais do Ano - Campaign, 2025 Campaign, Nubank “Nubanc by MattLeBanc”
Profissionais do Ano - Integrated, 2025 Campaign, Nubank “Nu Explica”
Profissionais do Ano - Finalist, 2021 Campaign, Rappi “Everything I Do”
Profissionais do Ano - Finalist, 2020 Campaign, Facebook “Coming Out”
Bonus Track - Shortlists on D&AD, Cannes Lions, One Show, Vimeo Staff Picks, among others