Easter is one of the most important times of the year for Milka and for thousands of children around the world who try to find the chocolate eggs that a mysterious bunny is hiding. However, for many other children who are visually impaired, it's a sad day when they can't enjoy the fun. That's why Milka, set out to do something so these children could enjoy this moment, and together with the Fédération des Aveugles de France, created the Beeping Bunny. A device specially designed so that these children can play for the first time to the easter egg hunt with the rest of their friends.