Clube de Criação stands as Brazil's foremost advertising festival, historically embodied by its emblem: a star. In 2020, the club opted for expansion, broadening its scope to encompass diverse initiatives such as discussions, portfolio evaluations, internship initiatives, and debates on gender and racial equality. To signify this transformative chapter and convey Clube's commitment to change, a fresh visual identity was crafted.  We reimagined that star to bring in a modern and adaptable core, symbolizing how Clube is totally in sync with the ever-evolving creative and plural scene and at same time, redefining the logo as a symbol of collectivity and diversity.