FACEBOOK
DEAFHOOPS
W+K, 2021
DEAFHOOPS
W+K, 2021
Spot for Facebook US as part of the campaign "Take on anything with Facebook Groups."
This film showcases authentic deaf basketball players immersed in their natural environments and routines. Drawing inspiration from the community of "DeafHoops," a Facebook group with over 2,000 members, the narrative unfolds with genuine moments and stories, capturing the spirit of connection and empowerment fostered by Facebook Groups. This project was a collaborative effort between WK Portland + WK São Paulo.