RAPPI
EVERYTHING I DO
W+K, 2021

Once, a Rappi user asked the app for a companion to attend an endoscopy. This true story became the insight for the brand's positioning. An app that goes beyond the delivery service. Rappi is an app that solves life. It takes care. It's always there for whatever you need. Thus the concept "we do everything for you" was born. And the romantic theme came together to express this feeling in a light and fun way, just like Rappi is RAPPI was the first home app in Brazil you could order anything you want alongside the usual food deliveries. Our challenge here was to create the first RAPPI film campaign in Brazil since it was released.