UBER
IF THESE STREETS WERE MINE
W+K, 2025
IF THESE STREETS WERE MINE
W+K, 2025
Traffic, noise, and chaos are constant challenges in any big city. That’s why Uber Moto exists: an urban mobility service designed to unlock the routes you want to take. Through a reimagined version of the traditional Brazilian song “Se Essa Rua Fosse Minha” — a classic lullaby known by everyone in Brazil — created in partnership with rapper and MC Xamã, we developed a campaign that shows how, with Uber Moto, the city moves at your rhythm.