LAROC
AFTER THE BREAK, COMES THE DROP
SOLO (COLAB), 2020
Laroc is one of the biggest electronic clubs in Brazil. In order to celebrate its fifth anniversary, the Club changed its plans due to the pandemic and decided to have a digital concert festival instead of a regular commemoration. To infuse optimism and help individuals navigate quarantine challenges while relishing the festival, we introduced the concept "After the break, comes the drop." Inspired by the structure of electronic songs, this phrase mirrors the anticipation of the most exhilarating part of the music emerging immediately after a pause. The visual assets we crafted drew inspiration directly from the elements of electronic music, embodying the pulsating beats and dynamic rhythms that defined the genre.