GUARANÁ ANTARCTICA
BOOK OF WARA'NÁ
F/NAZCA, 2016

Brazil's most famous soda is actually made out of an exotic fruit only cultivated in the climatic conditions of the amazon, the guaraná. Every once in a year, hundreds of hands come together for its harvest – a tradition inherited from the sateré-maué tribe that goes back centuries, and carefully replicated by antarctica for at least 95 years. To celebrate the decades of this tradition, we decided to immortalize it in a book. The book of wara’ná – the fruit’s indigenous name – was entirely made by hand, in the same way that the sateré-maué tribe has always harvested. Cover, binding, illustrations, copy: everything in the 250 copies was miniciously handmade to depict their magical history, place and culture. A whole integrated campaign was built upon this piece, which included facebook canvas, posters, hotsite, tv movie, an exhibition and the launch of a new commemorative pack.