NIKE
UNSTOPABBLE CRAZINESS
W+K, 2020
It has been 30 years since Corinthians clinched their first Brazilian football championship. To commemorate this milestone, Nike introduced the 2020 kit inspired by this historic achievement. Unfortunately fans and players were unable to pay tribute in the stadiums or streets. During the pandemic, cities stopped, football stopped. One of the most iconic supporters' groups in Brazilian football had to remain confined, with no matches and unable to hit the streets. However, this campaign aims to demonstrate that even the pandemic was not enough to restrain this feeling. Even in confinement, passion will never be confined. This is a call to all Corinthians fans to showcase that their fervor never ceases. The campaign emerged during times of social distancing, depicting dedicated fans who continue to fuel their love for the club.
2. THE "CRAQUE NETO"
LIMITED EDITION BOX
LIMITED EDITION BOX
Highlighting the historic brazilian title, Nike and Corinthians have collaboratively launched a limited edition jersey. This exclusive release honors the best player of that championship and one of Corinthians' iconic figures: the legendary Neto. Our task was to ensemble the packaging, creating an box plenty of elements that evokes the essence of a journey through time, as though it has endured the passage of 30 decades.