GUARANÁ ANTARCTA
BRAND REDESIGN
F/NAZCA, 2017

Guaraná Antarctica, a soft drink crafted from the indigenous amazonian fruit Guaraná, holds a significant role in brazilian indigenous culture. Firstly called Wara'ná, it has been embedded in the native lifestyle since ancient times: it's manually harvested by an amazon tribe called Saterê-Maués. With the shape of an eye, this fruit is surrounded by ancient tales, folklore, and mysticism, and it's origins inspired us to revitalize the visual universe of Brazil's most renowned soda. To achieve this goal, we immersed Guaraná Antarctica in its roots, developing a visual identity grounded in elements drawn from indigenous culture, the Amazon River itself, rainforest natural textures, and the mystical Wara’ná stories. The outcome is a robust visual identity rich in meaning, featuring patterns that dynamically recombine, consistently yielding diverse shapes. Cheers.