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FACEBOOK
COMING OUT
W+K, 2020





Few moments are as important in the life of an LGBTQIA+ person as the moment they come out for the first time. It takes courage, trust and a safe place, where there are people who are like you, understand you and support you. Coming Out is a music video aired on national TV starrng LGBTQIA+ Facebook Groups members in different coming out publicly for the first time. People, who by sharing experiences in the Groups, found the strength in each other to come out together to the rest of the world. Their freedom resonated loud and clear, and this campaign set out to prove the value of Facebook Groups with a simple yet powerful belief: we are more when we are together. Selected as one of the 20 best campaigns in Brazil in 2020 by brazilian specialized press. 473 MM impacts, 327 MM views, 7 MM PR impacts.


Thank you. All rights reserved © Pedro Gabbay 2023. Thank you. All rights reserved © Pedro Gabbay 2023. Thank you. All rights reserved © Pedro Gabbay 2023. Thank you. All rights reserved © Pedro Gabbay 2023. Thank you. All rights reserved © Pedro Gabbay 2023.